Why Is It Called 'Stranded' Cinema?

The name may seem a bit odd, and perhaps slightly self-pitying. The reasons for it, however, are fourfold:

• Because the reviews appear in a thread, or strand.
• Because I was intending at the beginning to talk about cinemas that had been closed, or stranded.
• Because one of these cinemas I mistakenly thought was on the Strand, in London (it is the one in the picture, actually on Piccadilly).
• Because I started writing due to a free-ticket promotion in the Evening Standard, which sounds like stranded.